The World Cup is over, but the numbers behind the partnership are worth a second look.

When Sofascore teamed up with CBS Sports to bring live stats and player ratings into the network’s World Cup coverage, the goal was simple: give hosts and fans a sharper way to read the game. 39 matchdays later, the partnership had become a fixture across some of CBS Sports’ biggest football shows, and the numbers show just how far it reached.

Read more: Never Miss a Stat: Sofascore Powers CBS Sports’ World Cup Coverage

39 matchdays, one steady stream of graphics

Across 39 matchdays covering 104 matches, Sofascore delivered nearly 600 graphics into CBS Sports’ broadcasts, feeding Morning Footy, Scoreline, and Call It What You Want with possession charts, expected goals, momentum data, and player ratings in real time. That’s an average of well over 60 graphics per matchday, built to keep pace with a tournament that never slowed down.

From broadcast to YouTube: the numbers behind the clips

The data didn’t stay on the studio screen. It carried into 80 videos published around the coverage, drawing over 2.5 million views across the tournament. One clip alone pulled in 427,000 views, becoming the most watched single video of the campaign and a clear sign that stat-driven storytelling resonates well beyond the live broadcast window.

The broader channel benefited too. CBS Sports Golazo crossed 3 million subscribers on YouTube during the tournament window, with Sofascore’s graphics playing a recurring role in the content that kept fans coming back.

Numbers that sparked the conversation

What stood out wasn’t just the volume, it was how the data was used. On Morning Footy, Sofascore’s ratings and momentum charts regularly became the centerpiece of panel debates, from dissecting a goalless draw through expected goals to arguing over which player’s rating undersold their performance. On Scoreline, ratings guided tactical breakdowns of how teams set up and where the workload shifted as matches wore on. On Call It What You Want, the same numbers took on a more conversational tone, giving hosts another angle to dig into the stories behind the scoreline.

Why it matters

A World Cup generates an enormous amount of football to talk about, but not every broadcast has the data to back up the conversation. Sofascore’s numbers gave CBS Sports’ hosts something concrete to react to, agree with, or push back on, match after match, for the length of the tournament. Nearly 600 graphics, 80 videos, and 2.5 million views later, the partnership did more than decorate the broadcast. It shaped how fans talked about the World Cup.