In July 2024, Como 1907 entered a new football era under the leadership of Cesc Fabregas, former midfielder for Arsenal, Barcelona, and Chelsea. The World Cup and European champion brought a fresh and modern mindset, reflected in the team’s tactical approach. Under his guidance, Como adopted an offensive and proactive style of play, aiming to stay competitive in an increasingly demanding Serie A.
The 2024/25 season is well underway, and after 33 matches, Como sits in 13th place in Serie A, comfortably above the relegation zone. Fàbregas’ work is paying off, thanks to an organized style of play focused on ball movement and midfield runs.
Cesc touch
Fàbregas introduced a playing style based on building from the back, typical of the Spanish school, but adapted to the strengths of his players. The midfield is the heart of the team, mixing young talents with experienced players. His preferred formation is a 4-2-3-1 that shifts between ball possession and quick transitions, making use of fast attackers and quality midfielders.
A key part of Fàbregas’ tactical approach is his focus on team unity. He has built a squad that plays as one, valuing the collective over individual egos. His international experience adds value in terms of motivation and psychological management. The continued growth of key players like Nico Paz and Assane Diao is the result of a clear vision and careful coaching.
Rising ballers
One of the key factors behind this season’s success is the emergence of young talents. Nico Paz, signed from Real Madrid, has become a key figure for the team. With his technique and vision, he can break down defenses. So far, he has scored 6 goals and provided 6 assists in 28 Serie A appearances, proving to be one of the most promising midfielders in the league.
Assane Diao, who arrived from Real Betis for €12 million, is another talent who’s showing great potential. His recent brace in the 3-0 win over Lecce took him to 8 goals in 15 rated appearances, drawing attention from major Italian clubs. His physical strength and ability to attack space make him one of the most exciting forwards in Serie A. With Paz and Diao, Como is building a dynamic attack for the future.
Youth meets experience
The 2024/25 season has been shaped by a smart and targeted transfer strategy, combining young prospects with experienced players. In addition to Paz and Diao, the club brought in solid signings like Maxence Caqueret from Lyon and Anastasios Douvikas. Caqueret, a technically skilled midfielder, has fit perfectly into Fàbregas’ style, while Douvikas has added strength and quality up front. The bet on Dele Alli could also pay off if he rediscovers the form that once made him a Premier League star.
In defense, Como strengthened with Mergim Vojvoda and Alex Valle, while Jean Butez was signed as a new goalkeeper to give more security at the back. With these moves, Como has built a well-balanced squad capable of facing the toughest challenges in Serie A.
The Sinigaglia becomes the stage
Another key aspect of the Como 2024/25 project is the focus on marketing and global appeal. The Sinigaglia, Como’s home stadium, has become an international stage, attracting celebrities and VIPs from around the world. Thierry Henry’s presence as a shareholder has boosted the club’s image, and stars have attended matches, helping to increase the club’s global visibility.
The marketing strategy includes partnerships with global brands like Adidas and Uber. These collaborations have boosted the club’s profile and sponsorship deals, turning Como into a team with international ambitions. The Sinigaglia is now not only a symbol for the city of Como but also for a global audience looking at the club as an example of how a small team can rise with vision and ambition.
Beyond relegation survival
The Como 2024/25 project goes beyond just staying in Serie A. The real challenge is to establish the club in the top tier and look to the future with bigger goals. Thanks to smart management and a high-level coach like Fàbregas, Como has what it takes to become a stable force in Serie A. Relegation is no longer a concern, the focus is now on building a competitive team that can aim for European competitions in the near future.
A global project
Como’s new ownership wants to turn the club into a globally recognized name. Thierry Henry, a shareholder and global football icon, has helped make the club more visible internationally, attracting top investors and commercial partners.
Como is not just a football project, but a business one too. Its vision goes beyond Italy, aiming to become a hub for talents, investors, and sponsors. The club’s rising global visibility, boosted by initiatives involving stars such as Keira Knightley, Michael Fassbender, Adrien Brody, Hugh Grant, Andrew Garfield, shows that Como is ready to become a powerhouse not only in football, but in the world of international sports marketing.
Como’s future is already here.