Juventus enters the 2025/26 season at a time of structural transition: with a technical project entrusted to Igor Tudor a few months ago, a busy summer transfer window, and several unresolved issues. These include the intention to strengthen the squad, bring back key players, and consolidate the management team. Meanwhile, managers such as Damien Comolli and Giorgio Chiellini are shaping the new direction, while the highly anticipated return of Gleison Bremer could represent a major turning point.
Transfer Market: Strategic Incomings and Outgoings
In attack, Juventus has prioritized the redemption of Randal Kolo Muani, a French striker currently owned by Paris Saint-Germain, while Jonathan David, free after his contract with Lille expired, arrived on a free transfer and is already poised to become a key player in the new season. Furthermore, Francisco Conceição has been bought from Porto.
Departures and Complications
On the departure front, Dusan Vlahović remains on the market: Juventus is willing to sell their number 9, but without accepting excessive capital losses. According to some sources, AC Milan has explored the matter, although they would prefer Manchester United’s Rasmus Højlund. The Jadon Sancho option, however, appears to have cooled considerably in recent weeks, dampening hopes of his arrival in Turin. Finally, Douglas Luiz could leave the team: in that case, Juventus will look for a quality replacement for the midfield.
Latest Transfer Rumors: Tonali in the Spotlight
In recent days, a transfer rumor has also emerged regarding Sandro Tonali. According to rumors, Juventus is considering a deal that would involve swapping Vlahović for the Italian midfielder, currently playing for Newcastle, plus a financial adjustment to the English club. This would involve a return to Serie A for the former AC Milan player, but for now, the Bianconeri are cautious: the possibility remains limited to mere rumors, with no concrete negotiations underway.
New Management Figures: Comolli and Chiellini at the Center of the Project
Juventus has redefined its management structure: Damien Comolli has become General Manager, with responsibility for sporting and commercial areas. Following Giuntoli’s departure, the club is seeking a new Sporting Director, a key figure who will guide the project toward a stable identity.
Also significant is the addition of Giorgio Chiellini to the management team as Director of Football Strategy, effective June 4, 2025. Chiellini’s transition from on-field legend to management brings to the team experience, dedication to the club’s values, and leadership skills—essential qualities to give substance to the ongoing project.
The Itapitanga Giant
Gleison Bremer‘s return was one of the most positive pieces of Juventus’ summer. Absent for approximately 250 days due to a cruciate ligament injury, the central defender began training with the group at Continassa and should be ready for the opening match against Parma.
Bremer stated: “I’m fine now… the new Bremer will be more aggressive and will always give 100% on the pitch.” His recovery is proceeding smoothly, and his impact on the pitch and in the locker room will be crucial in strengthening leadership, defensive solidity, and cohesion—qualities that have been sorely lacking in recent months.
Igor Tudor’s Philosophy
Igor Tudor is shaping Juventus around a 3-4-2-1/3-5-2 formation, with a three-man defense and dynamic wingers capable of alternating between attacking and defensive play. High pressing and quick transitions are key to his approach.
In this context, Andrea Cambiaso is demonstrating this preseason that he can carve out a crucial role in the tactical plan. The left winger combines running, insertions, and technical ability, elements that make him a valuable asset for Tudor.
Kenan Yıldız, on the other hand, represents the brightest star of the new Juventus cycle. Considered one of the most promising talents in the world, the Turkish-German striker is destined to be the team’s offensive focal point. Gifted with superb technique, elegant dribbling, and vision, Yıldız perfectly embodies Tudor’s idea of attacking and creative football, becoming a symbol of Juventus, both present and future.
Friendly Games
The on-pitch tests provided a clear picture of the team’s preparation:
Juventus–Borussia Dortmund 2-1: A watershed moment. The team demonstrated defensive solidity and the ability to exploit offensive situations, with Cambiaso the undisputed star, scoring a brace. This victory provides a definitive tactical framework for continuing Tudor’s project.
Reggiana–Juventus 2-2: Despite the draw, Tudor saw a team playing recognizable football, but still in need of improvement in terms of concentration and cohesion.
Open Issues
The issues to be resolved by the start of the championship are:
- Dusan Vlahović: It is necessary to avoid financial losses, but his departure could incentivize the purchase of Kolo Muani and other attacking profiles more functional to the system.
- Kolo Muani: Juventus sees him as a key player. Closing the deal and bringing the Frenchman back to Turin is an absolute priority.
- Douglas Luiz: one of the most delicate cases. Bought for a fortune last season under Giuntoli, the Brazilian fell short of expectations and missed both the first training camp and the first summer training session. The feeling is that, given a reasonable offer, Juventus would sell him without hesitation, freeing up salary cap space and funds for a more functional addition to Tudor’s project.
- Sandro Tonali: monitor the development of the rumors of a swap deal with Vlahović, knowing that at the moment it is only a mere hypothesis.
- Matt O’Riley: Brighton’s Danish midfielder, born in 2000, has entered the Bianconeri’s radar. A highly intelligent player, he combines quick reading of the ball, precise passing, and a good ability to run forward without the ball. He could adapt as a creative midfielder or attacking midfielder in a 3-4-2-1, providing additional options between the lines and quality finishing.
“Heads down and pedal”
Juventus 2025/26 is reborn with new faces and guidelines: a careful transfer market, the return of Bremer, the addition of authoritative figures like Comolli and Chiellini, and a tactical plan developed around Tudor. The next few days will be crucial to refine the squad, clarify some outgoing situations, and ensure the necessary competitiveness.
With motivated players, a clear tactical identity, and a cohesive management team, the foundation for a relaunch has been laid. If Juventus can confirm these elements and eliminate the main doubts, the journey to the top of the Italian league can truly begin.