Club Atlético Newell’s Old Boys, based in Rosario, Argentina, is not just another football institution, it’s a legendary name in global football development. Known for its deep commitment to nurturing young talent, Newell’s has been the starting point for some of the game’s greatest players, most notably Lionel Messi, who began his football journey at the club’s renowned youth academy before moving to Europe. This legacy of excellence in youth football development continues today, with Newell’s Old Boys leading the way in creating competitive, professional environments for emerging talent.
As part of this ongoing mission, Newell’s has successfully elevated the quality and visibility of its most prestigious youth competitions, Canteras de América and the Illinois Newell’s Cup, through a strategic partnership with Torneo by Sofascore, a modern tournament management software platform.
Raising the Bar for Tournament Organization
Thanks to Torneo by Sofascore, Newell’s has been able to take its tournament operations to a new level. This intuitive and powerful digital platform provides real-time access to all aspects of the tournament experience, from live scores and match schedules to detailed team and player statistics. Coaches, scouts, families, and fans can now follow every moment of the action, regardless of where they are in the world.
This leap forward in digital tournament management has positioned Newell’s competitions among the most professional and visible in Latin America. The ability to share match data, rankings, and performance analytics in real time has turned these tournaments into must-watch events, not just for local fans, but also for a growing international audience interested in discovering the next generation of football stars.
A Platform That Brings Tournaments to Life
Francisco Pochettino, the lead organizer of both tournaments, emphasized how impactful the platform has been:
“Torneo by Sofascore gave us a real leap in quality, especially in terms of visibility. Now, it’s not just people in Rosario who follow every match. Families, scouts, and clubs across Argentina and even abroad can track the action live. These tournaments deserved to be seen on that scale, and the platform made it possible in a simple and professional way.”
Francisco Pochettino, organizer
By bridging the gap between the field and the fans, Torneo enhances not only the logistical side of tournament organization but also the emotional experience for everyone involved, from players and families to coaches and supporters.
Technology Meets Tradition
The partnership between Newell’s Old Boys and Sofascore showcases what’s possible when tradition meets innovation. While Newell’s brings decades of football excellence, community involvement, and a proven track record in developing elite players, Torneo by Sofascore provides the tools to modernize and scale that success.
The synergy between both organizations demonstrates the value of tech-enabled sports development: modern platforms like Torneo enable better planning, smarter data usage, and broader visibility for youth and amateur tournaments, all while preserving the heart and soul of the sport.
Trusted by 200+ Organizations Worldwide
Torneo by Sofascore is not just for elite clubs like Newell’s. It is a global tournament management solution used by more than 200 organizations around the world, from grassroots clubs and academies to national associations and international tournament hosts. The platform helps digitize and streamline all aspects of tournament operations,from scheduling to match reporting and analytics, saving time and improving accuracy.
Most importantly, tournaments powered by Torneo can reach Sofascore’s audience of over 30 million users, giving competitions unparalleled exposure to fans, scouts, and clubs around the globe.
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