Sofascore Brazil is experiencing a historic moment in its digital content strategy. In partnership with the official Brasileirão Championship profile, the brand has started producing collab posts directly with the country’s biggest competition. The results are impressive: in just five posts, the collaboration has already generated more than 3 million views and thousands of organic interactions.
Variety of formats and record engagement
The strength of the partnership lies not only in the numbers, but also in the diversity and potential of the content. Highlights include:
- Team of the Round: the first collab post with Brasileirão reached 692k views and debuted with a historic milestone – two players earning a Sofascore 10 rating in the same match, something extremely rare in Brasileirão history.
- Top 10 Brasileirão stats: this post surpassed 1.3 million views, with more than 26k likes and nearly 4k shares. Beyond the collab with Brasileirão, dozens of players mentioned in the ranking also shared the content.
- Performance tables against the top 10 and bottom 10 teams: more than 828k views, reinforcing Sofascore’s relevance with a virtually exclusive metric that generated wide discussion after its release.
- Highest Sofascore ratings for each team in a single match: published after Vasco’s historic 6–0 victory led by Philippe Coutinho against Neymar’s Santos. The post highlighted Sofascore’s deep historical database while tapping into fans’ sense of nostalgia.
- First-ever triple collab between Sofascore, Brasileirão and an active player: a unique piece of content that reinforced Sofascore’s strong connection in the Brazilian market, bringing together the country’s top competition, the most respected statistics app, and a standout player.
Turning data into stories
The impact goes far beyond reach. Each format highlights Sofascore’s mission to transform data into accessible, engaging narratives. Widely shared rankings, tables covering all clubs, and historical content that showcases the depth of Sofascore’s database have generated massive buzz among fans, clubs, and players.
Organic growth and solid trust
More than numbers, this collaboration reflects a 100% organic effort, built on the trust Sofascore has earned among the main stakeholders of Brazilian football. The partnership amplifies that credibility and opens a new horizon for the brand’s reach.
With such impressive results in such a short time, Sofascore reinforces its role as the official source of football statistics in Brazil and its mission to deliver reliable, engaging information to millions of fans.
These early results are just the beginning of a partnership set to become increasingly relevant. Sofascore and Brasileirão are expected to keep exploring new formats and delivering even more engaging content. More than numbers, this is about connecting sports fans to the Sofascore universe and reinforcing the platform’s role as the definitive reference for football statistics and storytelling in Brazil.