At this year’s Soccerex Europe, Sofascore’s Chief Marketing Officer, Branimir Karačić, took the stage to share how a data-driven idea became one of the most recognized metrics in world football: the Sofascore Rating.
From Fun Beginnings to Football’s Inner Circle
In his lecture, Branimir took the audience back to the roots:
“No, we didn’t start in a garage like some other businesses, but we had a fun start as well. Our first attempt at something digital was a website called Cesarica. That’s where our founders got a feel for what the web industry could offer. Their next choice was obvious: sport.”
Branimir Karačić, Chief Marketing Officer at Sofascore
The Power of the Rating
The main highlight of Branimir’s lecture was how the Sofascore Rating evolved. What started as a performance metric is now a conversation starter on matchday, and a trophy criterion at the end of the season.
“Our rating became a global language. Players post it. Fans debate it. Media report on it. And now, it’s awarded in 50 leagues.”
Branimir Karačić, Chief Marketing Officer at Sofascore
It’s also a metric used by professionals. Club staff rely on it to assess players across competitions. Media teams use it to explain performances visually. Fans use it to validate what their eyes tell them. That’s the sweet spot: data that’s both objective and relatable.
Read more about how that Rating is generated.
More Than Just Numbers
Branimir also touched on the cultural side of Sofascore’s journey. Our features have appeared in songs, tattoos and maybe even in the group chats of some World Cup winners. But none of that happened by chasing virality. It happened by creating genuine value, and then listening to how the world responded.
Read here unbelievable stories about how Sofascore Rating became a part of a song, or how our Attack Momentum became a tattoo.
A Community That Gets It
Soccerex isn’t just another industry event. It’s a space where startups, investors, players, and tech innovators collide. For Sofascore, being part of this environment means more than just presenting features. It means sharing values and growing with a network that’s as passionate about the future of football as we are.
Many Soccerex guests already use Sofascore daily. From media professionals and club analysts to agents and sponsors, And with tools like the Sofascore Rating, we’re not just delivering stats, we’re shaping how football is discussed globally.
As Branimir’s lecture reminded everyone at Soccerex, Sofascore isn’t just a platform, it’s a football companion used by millions, from casual fans to elite professionals. Whether it’s through our Rating, in-depth stats, or cultural impact, we’re proud to offer a clearer view of the game. And as football keeps evolving, so will we. Driven by data and inspired by fans. We are always ready for what is next.