Just after the Ballon d’Or ceremony, Sofascore brought its Player of the Season campaign across the Atlantic, placing a new billboard in the heart of Times Square, New York.
While the Ballon d’Or is based on voting and opinions, the Sofascore Player of the Season Award is based on something that doesn’t change – objective football ratings. Every move on the pitch is calculated and turned into a performance rating that gives fans a clear view of who really delivered on the pitch.
From European Streets to New York’s Brightest Screens
This campaign started earlier this year with billboards across Europe. From Barcelona and London to Munich, Rome, Lyon, Paris, and many more… football fans saw their heroes celebrated for what they did on the field – not for popularity or number of social media followers.
In Munich, Joshua Kimmich stood tall with an average Sofascore Rating of 7.91. In Liverpool, Mohamed Salah earned his place with a 7.78 Rating. Other stars appeared in cities where they inspire fans week in, week out. Each billboard told the same story: Numbers Don’t Lie!
>> See All the Billboards Across Europe That Celebrate Sofascore’s Best Players
That message continued on TV with the Sofascore Player of the Season Award Show, produced with CBS, where the world saw the trophies handed out based on data and performance. And with weekly Numbers Don’t Lie show, also on CBS that breaks down most important football matches with numbers, and not with subjective opinions.
>> CBS Launches Numbers Don’t Lie – A New Stats Show Powered by Sofascore
Now, with the campaign reaching New York, the whole story becomes global.
Why Times Square Matters
Times Square is more than a landmark. It’s the world’s biggest stage for visibility. By placing the Sofascore Player of the Season billboard there, we’re connecting with U.S. football fans while reminding an audience that football performance can and should be measured fairly.
This is about bringing the award closer to fans everywhere. Whether walking past a billboard in Europe or looking up at a screen in Manhattan, the message is the same: recognition should be earned on the pitch.
Ballon d’Or vs Sofascore Awards
The Ballon d’Or has tradition, but it’s shaped by votes and influence. Sofascore’s Player of the Season is shaped by performance ratings that track every pass, tackle, run, shot or miss across the season.
>> Ballon d’Or: Yearly Portion of Heated Debate and (un)justified Controversy
It’s the only award where players don’t rely on votes, but on how they actually played. And fans can see the same data live on the Sofascore platform every matchday.
>> Ballon d’Or vs. Sofascore Rating. Who Should Have Won It?
Continuing the Connection With Fans
This new billboard is another step in how Sofascore connects with its community. From Europe’s streets to the glowing lights of Times Square, the Sofascore Player of the Season campaign keeps reminding fans that numbers are the most reliable way to celebrate greatness.
It’s proof that Sofascore is not only a platform for live scores and statistics but also a place where performance gets the recognition it deserves.
Because while opinions may change, ratings stay true.