Back in January, we introduced Sofascore Feed – your personalized hub for sports stats, highlights, and news. Since then, we’ve been listening, improving, and training our AI model to better understand what sports fans truly want to see.
Today, we’re excited to announce a major upgrade:
The Sofascore Feed is now available worldwide, in your own language.
No matter where you live or what team you support, the Feed will bring you closer to the game – in words you understand, and with content tailored just for you.
What’s New in the Feed?
The updated Feed is more than just multilingual. It’s now smarter, sharper, and more personal than ever before, thanks to three new types of content lists:
⭐️ Following – Get updates on the teams, players, and competitions you follow or view most often.
🔥 Trending – See what’s hot in your region, with recommended posts based on real-time interest.
🌎 From Country – Discover standout stats and performances from players and teams in your own country.
Whether you’re checking in on your national league or keeping tabs on your favorite striker abroad, the new Feed makes it easier to follow what truly matters.
Why This Matters
With over 1.2 million matches tracked each year, it’s nearly impossible to stay on top of everything that’s happening, especially in local leagues and lower tiers that rarely make mainstream headlines.
As Sofascore’s co-founder and Chief Strategy Officer Ivan Bešlić puts it:
“Sofascore has taken another big step today in democratizing sports and highlighting young talent.
Media usually focus on Tier 1 action, while lower leagues often go unnoticed. There simply aren’t enough media outlets to cover hundreds of rising athletes.
That’s where Sofascore Feed comes in – an AI tool that finds matches and stories you’d otherwise miss.
I believe even journalists will start using this to discover what happened nearby and which young talents are making waves around the world.”
Ivan Bešlić, Sofascore’s co-founder and CSO
The AI model powering the Feed is constantly learning. The more you interact with posts – by liking, sharing or simply spending time on them – the better your Feed becomes. Consider it your personal sports scout, working 24/7 to surface the most relevant action.
One App. One Tab. One Language.
The new Feed isn’t just a feature – it’s a new way to experience sports. You’ll find everything in one place:
Live scores, match highlights, news updates, infographics, and stats that matter – all in your language, and all tailored to your world.
So whether you’re a Premier League die-hard in Nigeria, a Bundesliga enthusiast in Brazil, or a Croatian fan tracking local heroes abroad, your sports universe just got easier to follow.
Ready to Scroll?
Make sure you’ve got the latest version of the Sofascore app and head to the Feed tab.
Start scrolling, start discovering – and let your Feed do the work.