How AI and Data Are Changing the Way We Understand the Game

At the Smart Industry 2025 conference in Zagreb, Sofascore’s Co-founder and CSO Ivan Bešlić joined a panel on how AI and data are redefining sports analysis. He shared insights on balancing objectivity with human decision-making.

Ivan Bešlić at Change Makers 2025: Leadership Lessons from Sofascore

At the Change Makers 2025 conference, Sofascore co-founder and CSO Ivan Bešlić joined a leadership panel to discuss global expansion, scaling challenges, and the future of sustainable growth.

What is Sofascore and How It Started? And Is Messi’s Father Involved?

Sofascore began in Zagreb in 2010, built by Ivan Bešlić and Zlatko Hrkać to give fans more than just scores. Over the years, a funny rumour spread online claiming Messi’s father owns the platform. The truth? He doesn’t. Messi may collect perfect ratings on the pitch, but Sofascore’s story starts (and stays) in Croatia.

Ivan Bešlić Challenges EU Overregulation at Weekend.18

At Weekend.18 in Rovinj, Unit Croatia president and Sofascore co-founder Ivan Bešlić joined the debate on Europe’s role in Big Tech, warning that strict EU rules could harm innovation and competitiveness.

Luka Modrić Receives Sofascore Founders’ Legend Award: A Tribute to a Timeless Icon

Luka Modrić has received the Sofascore Founders’ Legend Award, a special honour from co-founders Zlatko Hrkać and Ivan Bešlić, celebrating his historic career with Real Madrid and lasting impact on global football.

Ivan Bešlić on Bloomberg Adria: Croatian IT’s Comeback, Unity and Product-First Mindset

Croatia’s IT sector is bouncing back with double-digit growth, and Sofascore’s Ivan Bešlić is leading the conversation. On Bloomberg Adria, he explains why knowledge, unity, and a product-first mindset are key to long-term success.

Ivan Bešlić on National Television: How Sofascore Became the World’s Leading Sports Data Platform

Sofascore’s Ivan Bešlić appeared on HRT’s Druga strana to discuss building the world’s largest football data platform, introducing player ratings, and leading Croatia’s tech scene as president of Unit, the redesigned CISEx association.

Do We Need a Ministry of Artificial Intelligence?

Is it time for a Ministry of AI? At MoStart, Sofascore’s Ivan Bešlić talked about the region’s tech stagnation, the future of IT, and why real progress starts with dialogue, not more bureaucracy.

Sofascore Product Management Academy: A Conversation with Matija Babić, Founder of Index.hr and TasteAtlas

At the third session of Sofascore’s Product Management Academy, our co-founder Ivan Bešlić sat down with Matija Babić, the founder of Index.hr and TasteAtlas, for a talk on ideas, instincts, and building products without shortcuts.

Ivan Bešlić at Money Motion 2025: How Sofascore and AI Are Changing the Game

At Money Motion 2025, Sofascore’s Ivan Bešlić joined Damjan Rudež to explore how AI and data are transforming football. From live ratings to lower leagues, he shared how Sofascore is shaping the future of sports insight.

Ivan Bešlić on National Television: “The Future Belongs to Companies That Use AI Right”

Sofascore co-founder Ivan Bešlić appeared on national TV to discuss the real-world impact of AI — from sports data and job creation to digital innovation. His message? With the right approach, AI can empower, not replace.