Since The G.O.A.T. Goat Cheese landed, creators and personalities across the world, from basketball and beyond have been picking sides. Mikey or Jamie. Jordan or LeBron. The debate has been going on for decades, and a limited-edition wheel of cheese was never going to settle it. That was never the plan.

But the debate does not sit still, and neither did the content.

Read more: Michael Jordan or LeBron James: Who is the greatest basketball player of all time?

On the US creator side, RCR Trivia brought the GOAT question to their 144,000 TikTok followers with a Sofascore integration.

Halfpast_noon built a full video around the debate on YouTube.

Makeshift produced story content tied directly to the in-app voting feature. Worsttake Show joined the conversation too, putting the cheese at the centre of their take on basketball’s greatest argument.

The debate moves

It did not stop at the US border.

In Serbia, a basketball podcast spent several minutes genuinely arguing Jordan vs. LeBron before landing on a third option entirely: Nikola Jokic. The clip spread quickly, which is exactly what a good sports argument does.

In Croatia, Paola Markek and Jan Mihaljević shared their picks with their audiences, bringing the Mikey vs. Jamie question to a local fanbase that has plenty of opinions on the matter.

What the campaign is, if you missed it

Sofascore launched two varieties of limited-edition goat cheese named Mikey and Jamie, each representing a different answer to the same question. Mikey is sharp and intense. Jamie is layered and long-lasting. The box says: choose your G.O.A.T. Because cheese, like this debate, is a matter of taste.

The physical product runs alongside a voting feature inside the Sofascore platform. Users can pick their greatest basketball player of all time from ten names that cover the full history of the game: Michael Jordan, LeBron James, Kareem Abdul-Jabbar, Magic Johnson, Bill Russell, Kobe Bryant, Larry Bird, Tim Duncan, Nikola Jokic, Stephen Curry and more

Cast your vote inside the app.