If you caught the recent BugTV broadcast featuring Karlo Knežević, our Head of AI, you already know big things are brewing behind the scenes. Between preparing for the massive upcoming World Cup and rolling out fresh product updates, the team is working hard to ensure every sports fan gets the best experience. From grassroots leagues to global stages, we are fine-tuning Sofascore to bring you closer to the action.

Expanding the Global Sports Experience

With the 2026 World Cup approaching, our focus is naturally expanding to the global stage and the highly engaged American sports market. We are actively upgrading our core football coverage while introducing fresh visuals and deeper statistics across various sports. Users can also look forward to some major upcoming partnerships with premier global tournaments. These collaborations will unlock exclusive insights and stats that you simply will not find on any other sports platform.

Empowering Amateur Football with Torneo

While professional football usually takes the spotlight, amateur sports remain a massive part of our community. Last year, our amateur tournament platform Torneo by Sofascore saw a brilliant 100 percent increase in the number of created matches. To keep this momentum going, we recently launched Open Torneo, making it incredibly easy for users to input match details and live results. This means your local weekend league can now be tracked with top-tier precision.

Entering the Basketball GOAT Debate

If you noticed our quirky April Fools campaign featuring literal goats, we can assure you it was not just a joke. We are heavily expanding our basketball coverage by adding comprehensive historical statistics to help settle the ultimate Greatest of All Time debate. By comparing player performances across different eras, sports fans can now dig into data that proves who truly rules the court. Finding a flawless Sofascore Rating of 10 just got a lot more interesting for basketball enthusiasts.

Read more: Michael Jordan or LeBron James: Who is the greatest basketball player of all time?

Smarter Tech for Better Stats

Delivering flawless sports data requires serious technical muscle, which is why we are carefully integrating AI into our daily operations. Rather than replacing human talent, these tools act as powerful assistants that help our development and marketing teams work up to 50 percent faster. We are currently hiring top-tier ML engineers to join our crew and push these tech innovations even further.

Our senior developers will also be sharing their technical insights on these exact topics at the upcoming .debug 2026 conference.

Our goal remains the same. We want to provide the fastest, most reliable platform for sports fans worldwide. Keep an eye on the app for these upcoming features and get ready for a brilliant year of sports.