Sofascore at BiS SiGMA South America: Building for What Comes Next
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10 de jul. de 2026Sofascore at BiS SiGMA South America: Building for What Comes Next
Sofascore attended BiS SiGMA South America in São Paulo, one of the most important annual gatherings for sports betting, media, and technology in Latin America. The event brought together operators, agencies, and media groups at a moment when Brazil’s regulated betting market is firmly past its opening phase and moving toward its next one.
A market shifting gear
The mood in São Paulo reflected a broader change in how global operators are approaching Brazil. Conversations at SiGMA South America were no longer centered on whether to invest in the market. They were about how to scale efficiently and position for the long term, with the World Cup cycle increasingly driving commercial timelines.
Ricardo Peixoto, Country Manager for Brazil at Sofascore, came away with a clear read on where things stand:
“SiGMA South America confirmed that Brazil is no longer a market being tested it is a market being built at scale. The quality of decision-makers present, and the depth of conversations we had, reflects how seriously the global industry is taking this moment.”
Read more: Sofascore Joins Júlio César at Champions League Event in Brazil
What Sofascore brought to the table
For Sofascore, that shift is a natural opportunity. Brazil is already the platform’s largest and most engaged market worldwide, and the team arrived in São Paulo with a clear message: Sofascore is the central media environment for fan engagement, and the most effective way for brands to extend their presence beyond matchday.
The team showcased the Brand Takeover concept, which allows commercial partners to activate within the Sofascore platform at scale, connecting with fans in the moments that matter most. The approach reframes how betting operators and media brands think about sponsorship value, moving beyond the traditional matchday slot toward something more continuous and data-driven. Strategic meetings ran throughout the event with operators, media groups, and agencies, with partners including Bet365, Betano, and Superbet among those engaged during the summit.
Looking ahead
The World Cup cycle is the backdrop against which every conversation in São Paulo was framed, and Sofascore is positioning accordingly. “We want to be the platform where fans live sport and where brands find their most engaged audience. The World Cup cycle is accelerating everything, and we intend to be at the centre of it,” Peixoto added.
Read more: Sofascore Appoints Ricardo Peixoto as New Country Manager for Brazil
SiGMA South America reinforced what Sofascore has been building toward in Brazil: deeper commercial relationships, stronger local partnerships, and a platform infrastructure ready to support the scale the next two years will demand.
As últimas histórias
Espanha 1-1 Bélgica no intervalo: números apontam para um lado, placar diz o contrário
10 de jul. de 2026Semifinal de Wimbledon: Sinner vence Djokovic em sets diretos com destaque nos números de saque e devolução
10 de jul. de 2026França pode igualar recorde histórico do Brasil em Copas do Mundo
10 de jul. de 2026WC 2026 checagem de centroavantes: Haaland vs Kane nos números
10 de jul. de 2026Top 5 transferências dos primeiros 10 dias: grandes valores, papéis ainda maiores
10 de jul. de 2026Prévia: Espanha x Bélgica – Bélgica pode surpreender a favorita do torneio?
10 de jul. de 2026
Sofascore attended BiS SiGMA South America in São Paulo, one of the most important annual gatherings for sports betting, media, and technology in Latin America. The event brought together operators, agencies, and media groups at a moment when Brazil’s regulated betting market is firmly past its opening phase and moving toward its next one.
A market shifting gear
The mood in São Paulo reflected a broader change in how global operators are approaching Brazil. Conversations at SiGMA South America were no longer centered on whether to invest in the market. They were about how to scale efficiently and position for the long term, with the World Cup cycle increasingly driving commercial timelines.
Ricardo Peixoto, Country Manager for Brazil at Sofascore, came away with a clear read on where things stand:
What Sofascore brought to the table
For Sofascore, that shift is a natural opportunity. Brazil is already the platform’s largest and most engaged market worldwide, and the team arrived in São Paulo with a clear message: Sofascore is the central media environment for fan engagement, and the most effective way for brands to extend their presence beyond matchday.
The team showcased the Brand Takeover concept, which allows commercial partners to activate within the Sofascore platform at scale, connecting with fans in the moments that matter most. The approach reframes how betting operators and media brands think about sponsorship value, moving beyond the traditional matchday slot toward something more continuous and data-driven. Strategic meetings ran throughout the event with operators, media groups, and agencies, with partners including Bet365, Betano, and Superbet among those engaged during the summit.
Looking ahead
The World Cup cycle is the backdrop against which every conversation in São Paulo was framed, and Sofascore is positioning accordingly. “We want to be the platform where fans live sport and where brands find their most engaged audience. The World Cup cycle is accelerating everything, and we intend to be at the centre of it,” Peixoto added.
Read more: Sofascore Appoints Ricardo Peixoto as New Country Manager for Brazil
SiGMA South America reinforced what Sofascore has been building toward in Brazil: deeper commercial relationships, stronger local partnerships, and a platform infrastructure ready to support the scale the next two years will demand.