At Sofascore, our mission has always been to enhance the experience of football fans around the globe, delivering deeper insights and unparalleled engagement. Today, we are thrilled to announce our newest partnerships with six renowned Brazilian football clubs: Fluminense, Red Bull Bragantino, Bahia, Paysandu, Vila Nova, and Botafogo.
These collaborations mark a significant milestone in Sofascore’s journey, aligning perfectly with Brazil’s passion for the beautiful game. Through these partnerships, we are excited to bring our features, including the Sofascore Editor, to the forefront of Brazilian football. But also work on CPI (Content Performance Insights), and social media collaboration.
Unleashing New Potential in Football Engagement
Brazil has long been regarded as the heartbeat of global football. From legendary players to iconic moments on the pitch, the country has set the standard for football culture. Recognizing this passion, Sofascore has taken a bold step to strengthen its presence in Brazil, partnering with clubs that represent both historic legacies and promising futures.
David Mrkonjić, Sofascore’s Head of Partnerships, highlighted the importance of these collaborations:
‘’We are happy to inform you that our partnerships with top Brazilian football teams have grown, enhancing Sofascore’s footprint in Brazil, which continues to be our biggest and most important market. Fluminense, Red Bull Bragantino, Bahia, Paysandu, Vila Nova, and Botafogo are among our newest partners, which represents a major turning point in our dedication to improving fan interaction and providing insightful analysis in one of the world’s most active football markets.”
David Mrkonjić, Head of Partnerships
Brazil’s passion for football perfectly aligns with Sofascore’s goal of elevating the fan experience through deeper insights and engagement. These partnerships mark an important step in strengthening our presence in one of football’s most legendary countries, and we’re looking forward to the exciting opportunities ahead.
By integrating Sofascore Editor and CPI tools, these clubs can provide fans with engaging and detailed content, offering deeper insights into match performances, player statistics, and other critical data. The collaborations also extend to social media, where Sofascore’s advanced tools will help clubs create compelling content for their loyal fanbases.
A Shared Vision for Innovation
Brazilian football clubs have always been pioneers in connecting with their fans, and this synergy with Sofascore will further push the boundaries of digital engagement. For instance, Botafogo’s Marketing Director, Pedro Souto, expressed his excitement about the partnership:
“We aim to have the best in Botafogo’s partner portfolio. Undoubtedly, the partnership with Sofascore is an example of this movement. Great synergy. We are looking to build great initiatives together.”
Pedro Souto, Botafogo’s Marketing Director
This collaboration will not only strengthen Botafogo’s digital content but also set an example for other clubs looking to enhance their connection with fans through innovative tools and platforms.
Brazil: A New Frontier for Sofascore
This expansion into Brazil isn’t just about adding names to a list of partnerships – it’s about embracing the essence of Brazilian football culture. With Fluminense, Red Bull Bragantino, Bahia, Paysandu, Vila Nova, and Botafogo on board, Sofascore is positioned to become an integral part of the country’s football landscape.
In line with our commitment to Brazilian football, Sofascore recently collaborated with legendary footballer Zico to renovate a pitch at his academy in Rio de Janeiro. This initiative, part of the Field of Dreams project, underscores our dedication to nurturing future talent and honoring the roots of the sport.
To commemorate this effort, Sofascore organized a friendly match featuring football legends such as Adriano, Filipe Luís, Maicon, Diego, and Zé Roberto. Following the match, young athletes from Zico’s academy had their first training session on the renewed pitch, symbolizing the beginning of their football journeys. You can read all about it here.
The Future is Bright
As Sofascore continues to evolve, these collaborations underscore our commitment to innovation and fan engagement. By working closely with these iconic clubs, we aim to set a new standard for how football is experienced, analyzed, and shared.
Stay tuned for more updates on these exciting initiatives. Sofascore and its Brazilian partners are just getting started, and we can’t wait to unveil what’s next for fans in Brazil and beyond.