Visionary AI leader Behshad Behzadi visited Sofascore HQ for an inspiring conversation on how artificial intelligence is transforming the way fans experience sports.

A Visionary at Sofascore: Behshad Behzadi on AI, Sports, and the Future of Fan Experience

Jun 11, 2025
Sofascore Fantasy Explained: Club World Cup 2025 Rules, Tips, and How It Works
Sofascore Fantasy arrives for the Club World Cup 2025, giving football fans the chance to build their ultimate squads and compete in real time. The game combines live stats, smart features, and global football action in one powerful fantasy experience.

May 26, 2025
Sofascore Product Management Academy Wraps Up
The Sofascore Product Management Academy wrapped up with key lessons on ownership, prioritization, and lifelong learning. With insights from leaders and a closing keynote by co-founder Ivan Bešlić, the program celebrated growth, teamwork, and the future of digital product thinking.

May 22, 2025
Sofascore at Soccerex: Turning Ratings Into a Global Football Language
At Soccerex Europe, Sofascore CMO Branimir Karačić looked back on the early days of the platform and broke down how the Sofascore Rating became a shared language in football. From quirky beginnings to global credibility, the story behind our most iconic feature proves one thing: data done right brings the game closer to everyone.

May 9, 2025
Arabic UX Matters: How Sofascore Turned Real-Time Feedback into Real Change
During the Champions League semifinals, user feedback spotlighted a gap in Arabic localization. Sofascore responded fast, fully translating notifications and improving the experience for Arabic-speaking fans. A small change with a big message: We hear you.

Apr 16, 2025
Sofascore vs. LiveScore: Which Live Score App Should You Use?
Sofascore and LiveScore both deliver real-time updates, but cater to different fans. Sofascore offers deep stats, visuals, and multi-sport coverage, while LiveScore focuses on simplicity – good for those who just want the score.

Apr 4, 2025
Sofascore Nominated for Two Prestigious Awards
Sofascore has been shortlisted for two major creative awards at Dani komunikacija 2025, highlighting its innovative approach to digital storytelling and purposeful design — from engaging football content to a trophy made with real pieces of a Brazilian pitch.

Apr 2, 2025
Real-Time Football Score Updates: Changing the Way Fans Engage with the Game
Real-time score updates have reshaped how football is followed, offering fans constant access to matches, stats, and key moments. Platforms like Sofascore now deliver a deeper, smarter way to stay connected—no matter where or when.

Mar 25, 2025
Ivan Bešlić on National Television: “The Future Belongs to Companies That Use AI Right”
Sofascore co-founder Ivan Bešlić appeared on national TV to discuss the real-world impact of AI — from sports data and job creation to digital innovation. His message? With the right approach, AI can empower, not replace.

Mar 25, 2025
Sofascore vs. 365Scores: Which Live Score App to Use?
Sofascore and 365Scores are two of the most popular live score platforms, offering real-time updates, stats, and personalized features. This comparison explores their key differences to help you decide which one suits your sports-following style best.

Mar 7, 2025
Dejan Vasko Appointed as Chief Product Officer at Sofascore
Dejan Vasko becomes Sofascore’s Chief Product Officer, bringing 13 years of experience to lead innovation, expand features like live streaming, and drive U.S. market growth ahead of the 2026 FIFA World Cup.