This winter, Sofascore took part in World Sports Summit Dubai, one of the leading global gatherings focused on the future of sport, technology, and digital transformation. The event brought together federations, leagues, clubs, media companies, and technology innovators, all with a shared focus on how sport is evolving in a more connected, data-driven world.

For Sofascore, being there was not just about presence. It was about showing how digital platforms can support competitions at every level.

Showcasing Torneo by Sofascore on a Global Stage

At the summit, Sofascore presented Torneo by Sofascore at a dedicated booth. Throughout the event, the team spoke with partners and sports professionals about how Torneo enables the digitalization of competitions, from amateur tournaments to structured leagues.

Read more: Amateur Football Goes Global: 3,339 Competitions Powered by Torneo by Sofascore

By capturing matches and competitions through Torneo and publishing them on Sofascore, more games become visible and easier to follow. Not only that, everything is properly documented. This process helps competitions gain structure and exposure, all while staying simple to manage.

Connecting Competitions to 120 Million Fans Worldwide

One of the key topics at the booth was visibility. Competitions published through Torneo can reach Sofascore’s more than 120 million yearly active users, giving local and regional tournaments a global audience. This approach supports a more inclusive sports ecosystem, where sport stories are not limited to top-tier leagues only.

It is a practical step toward bringing more sport to more fans, while giving organizers and players the recognition they deserve.

Key Meetings with Leagues and Federations

The summit also enabled important discussions with major organizations. Among the highlights were talks with the UAE Pro League, as well as meetings with FIBA and the EuroLeague, both of which already work with Sofascore.

Read more: Sofascore and EuroLeague Team Up for a New Fan Experience

These conversations went beyond regular catch-ups. Meeting senior decision-makers created space for more strategic discussions, including the role of Sofascore Rating within top competitions.

Read more: Sofascore Rating Improved: What Goes Into Calculations?

Marta Bihar, Head of Business Development at Sofascore, highlighted the value of these meetings, noting that the booth attracted strong leads and that speaking directly with people in higher positions helped move conversations forward in a more concrete direction.

Why Events Like This Matter for Sofascore

Beyond scheduled meetings, many of the most valuable moments came from spontaneous conversations. A large number of attendees already knew Sofascore, and several were active users of the platform. That kind of organic recognition confirmed that Sofascore’s reach continues to grow across different markets and sports communities.

Read more: Sofascore’s First-Ever Player of the Season Award Show

Events like World Sports Summit Dubai provide a clear snapshot of how the industry views data, digital platforms, and fan engagement, and they offer the chance to align ideas face to face rather than through screens.

Football Legends, Familiar Faces, and a Signed Jersey

Of course, sport is never just about business. The summit also offered the chance to meet true football legends, including Alessandro Del Piero, Ronaldo, Roberto Baggio, and Francesco Totti.

A fun highlight came at the end of the conference, when Robert Reljić, Sofascore’s Marketing Project Manager, won a signed Ronaldo jersey, quickly becoming one of the most memorable moments of the event.

Strong Signals for What Comes Next

To close the summit on a lighter note, Sofascore also shared its merchandise with the event organizers after the final session, a small gesture after a few busy and productive days in Dubai.

World Sports Summit Dubai once again confirmed its role as an important meeting point for the global sports industry. For Sofascore, it was a chance to strengthen partnerships, present Torneo to new audiences, and reaffirm that smart digital tools will continue to shape the future of sport.